chipexChipEx is the UK manufacturer of a simple yet revolutionary stone-chip paint repair system. Its compact kit is an approved aftersales product among all official Mazda UK dealers and is part of the standard pack on every Morgan sports car, including the new Three Wheeler introduced at the 2011 Geneva Motor Show.

AV PR approached the main customer and end user-focused media to introduce them to the ChipEx product and initiate a proactive PR campaign.