AV PR: flexibility, determination to achieve results, ability to reach media worldwide
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We have worked both agency and client-side and understand that PR is about more than merely posting press releases, arranging pretty flowers or choosing the right menu (though we can do that too).
We are old enough to remember sending properly-punctuated press releases in paper envelopes, yet young enough to work around the clock…
AV PR has its own large database of contacts as well as an outsourced distribution system: we speak to a variety of markets in a variety of languages, and even get non-British products into British press.
We do not charge by the hour, have no timesheet, nor do we believe that a retainer contract is the only way to do business.
If you do not require the ongoing services of a consultancy we learn about your goals, propose a tailored strategic plan, implement it, conduct a PR and marketing blitz – and leave when you no longer need us.
Meet the team
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Dr Voluti – The Boss
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Angie Voluti (founding partner)
Angie has spent the last 25 years in the UK, working in both corporate and agency PR and marketing for the automotive industry. She has worked for companies as diverse as Lamborghini Spa, Bugatti (ME), Alfa Romeo, Silverstone Classic.
She holds a First Class Honours Degree in History of Communications, a post-graduate degree in PR, Marketing, Media and Market Research/Consumer Behaviour and a doctorate in Germanic Philology.
When not fulfilling ongoing and ad-hoc PR and marketing briefs, Angie may be found at the gym or indulging in extreme sports. Anything to hide from the children…
The Racer
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Sarah Hutchison (associate)
As an accomplished competitor, qualified instructor, team manager and consultant with 26 years experience running and promoting motorsport championships in the UK and Europe, including high-level FIA series, Sarah has an impressive database of competitors, officials and circuit promoters.
Through her own Prestige Track Club Sarah can organise superb on-track and off-road activities at suitable venues all over the UK and Europe. She has managed private and corporate events for clients such as Classic & Sports Car magazine and Pizza Hut. She was Operations Director for the track testing, launch and press day for a brand new race car project in the UK.
Sarah Hutchison also arranges private on-track tuition, creating bespoke packages for clients who wish to improve their racing abilities whilst maintaining high levels of privacy. Ironically, those who primarily ‘shout’ about clients’ activities are also the best to understand the need for confidentiality.
The Corporate Evangelist
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Terrance Lobzun (associate)
An independent media consultant and former director of public relations for the world’s largest auction and restoration company, RM Auctions, Terry has appeared on several network television news programs, radio shows and has been quoted in many international news and automotive publications (from CNN to Business News Network, Smart Money to the Robb Report, New York Times, Wall Street Journal and Toronto Star).
AV PR has a powerful ally in Terry, who has spent the last three decades in the corporate marketing areas of manufacturing, entertainment and automotive-related businesses. His contacts within the Canadian and American network of media professionals and journalists run into the thousands. A devoted collector of nostalgia, Lobzun has an unwavering passion for motoring history, sometimes in costume. Bridging PR and marketing activities from both sides of the pond, PR and marketing consultancies do not come better ‘connected’ than AV PR.
The Brain
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Cliff Goodall (analyst)
Affectionately known as ‘The Brain’, Cliff is a publicity-shy analyst and classic car specialist with a permanent base in Italy.
Building on his lifelong automotive passion, Cliff has acquired a profound understanding of the international classic car market, and has assembled a gargantuan knowledge base that comprises more than 80,000 data on car sales and trends over a quarter of a century.
Cliff’s substantial knowledge of (and feel for) this increasingly significant private investment area makes him an extremely valuable member of the AV PR team.
The Multilingual Organiser
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Maria Street (admin & accounts)
Triumph Stag fancier Maria is fluent in English, Italian and Spanish (her mother tongue). As a freelance sales and marketing professional with extensive business experience in Spain and the UK, her accounts have included DHL International, Damco Maritime and Myprotein, amongst others.
The perfect ‘satellite’ office manager, Maria is accomplished in accounts and administration and in creating integrated strategies to develop existing and new customer sales, facilitating news distribution and media endorsement.