So you need an Ultra High Performance all-season SUV tyre? That’ll be a Vredestein!

 

  • GfK’s “panelmarket” identifies SUV tyres and all-season tyres as top two growing sub-segments in 2019
  • SUVs and 4×4 tyre sales: 10% up in demand
  • All-season tyre sales: 19% up in value and 13% up in volume (now selling four times as much as winter tyres sold at their peak)
  • High performance tyres and bigger size tyres (17” and over) still growing

 

27 January 2020, Kettering – European premium tyre manufacturer Apollo Vredestein continues to fulfill the UK tyre replacement market growth trends in 2019 (as identified by analysts at GfK*), with its award-winning range of SUV tyres and all-season tyres.

Moreover, the recent development and expansion of Vredestein range of all-season tyres for wheel diameters of 17” and above, frequently fitted on SUVs, has allowed the manufacturer to offer the largest choice (by far) available on the UK market for the two trends combined.

“We already knew that the all-season tyre sector keeps growing, of course,” says Vredestein UK Country Manager Karl Naylor, “and take every chance to remind our customers that the rapid increase in demand is perfectly met by our premium product range, whether a popular size or more ‘niche’ requirements are sought. We have also made every effort to improve stock and distribution by making strategic supplier appointments in recent years.”

Last year’s GfK report (2017 vs 2018) showed that SUV tyre sales were mostly responsible for the fast growth of all-season tyre demand. Vredestein’s product mix has, traditionally, always been very attuned to the demands in that segment, and the manufacturer has offered all-season tyres in SUV sizes long before most of its rivals.

*Source: GfK Point of Sales Tracking, 2018 vs 2019